Interview with our Official Distributor “Au Logis Ameublement” (Switzerland)

We spoke to Antoine Jaquier, who has been an official KEYTON distributor for 6 years. His shop covers a total surface area of over 300 m2 and is located in the city of Corbières in Switzerland. We asked him about his experience with our company.

“This product sells very well at fairs and exhibitions. The customer is drawn to the beauty of the chair designs and can try them out right then and there.
Giving the customer the chance to try out the massage chair is crucial for sales. KEYTON massage chairs might seem expensive at first, but as soon as the customer tries one out, the price is immediately justified by the high quality of the materials used, the design and the benefits of the massage.”

What is your customer profile in Switzerland?
KEYTON customers don’t really fall into a particular category or profile. All types of different people of all ages are attracted by the chairs exhibited at fairs. They are all drawn to the design, the range of colours, the materials and mainly the massage.

Then it’s a question of purchasing power. In fact, both the KEYTON Access models and the new chairs with KEYTON Sensor FTR technology sell equally well. Of course, the higher range products sell better with older customers. Normally, customers buy the exhibition chairs, which they have been able to see and try out for themselves. That’s why it’s very important to display various models to offer diversity and also demonstrate the solid image of the manufacturer.

What is the greatest strength of KEYTON massage chairs in your opinion?
On the one hand, there is the beauty of the design and, on the other hand, the evolution of the product over time. This means that customers trust the product in the long term and are confident about its future. It is a good product. As far as massage chairs are concerned we only work with KEYTON.

What advice could you give us to expand our business in your market?
I think you’re going in the right direction already. Advertising in local media is always a guarantee of success. Further strengthening and expanding this initiative could have excellent results.